Tendril partnered with Loblaw Digital to help visualize their PC Optimum “Year in Review", an animated recap that customers of this well-known franchise of Canadian supermarkets, would receive at the end of the year in their phones.
To make this happen I was assigned with the task of directing an amazing team of 3D artists including Erick Correia, Fernando Roque Camargo Catalano, Flavio Diniz and Luan Rossi. All with the production support of Julia Blackwell and Johanna Stewart and the supervision of Tendril's co-founder and ECD, Leo Mateus.
It was a lot of fun bringing to life a small library of 3D buddies (as we liked to call them) set against playful animated loops so every moment felt joyful and a little magical. There’s no better company to guide you down memory lane as you look back on a year of grocery points and produce stats. 🤩
Behind all that fun though was a very real technical challenge—learning to work with JSON files on the fly to be fully optimized and 100% compatible with the app. Think of it like trying to dance with an elephant without getting squashed 🐘. It was tricky, but the process was a good reminder that problem-solving and play often go hand in hand.
Besides being in charge of the direction of the animations and the overall look of the whole project, I designed the UI and worked on the integration with LoBlaw digital app.
To make this happen I was assigned with the task of directing an amazing team of 3D artists including Erick Correia, Fernando Roque Camargo Catalano, Flavio Diniz and Luan Rossi. All with the production support of Julia Blackwell and Johanna Stewart and the supervision of Tendril's co-founder and ECD, Leo Mateus.
It was a lot of fun bringing to life a small library of 3D buddies (as we liked to call them) set against playful animated loops so every moment felt joyful and a little magical. There’s no better company to guide you down memory lane as you look back on a year of grocery points and produce stats. 🤩
Behind all that fun though was a very real technical challenge—learning to work with JSON files on the fly to be fully optimized and 100% compatible with the app. Think of it like trying to dance with an elephant without getting squashed 🐘. It was tricky, but the process was a good reminder that problem-solving and play often go hand in hand.
Besides being in charge of the direction of the animations and the overall look of the whole project, I designed the UI and worked on the integration with LoBlaw digital app.
PROJECT RECAP
INTRO & OUTRO ANIMATIONS
3D ASSETS CREATED
UI DESIGN AND ASSETS INTEGRATIONS
INTRO ANIMATION TESTS
Only to figure out the right animation for the intro we worked in more than a dozen versions, looping, not looping, falling gracefully or hitting some obstacles.
Only to figure out the right animation for the intro we worked in more than a dozen versions, looping, not looping, falling gracefully or hitting some obstacles.
OUTRO ANIMATION TESTS
My intention was to show all the fellas bouncing with each other before ending the recap. To get the right balance we tried with a good bunch of options until we agreed with the client on the right solution.
My intention was to show all the fellas bouncing with each other before ending the recap. To get the right balance we tried with a good bunch of options until we agreed with the client on the right solution.
3D BUDDIES CREATION PROCESS
Here and example of how we created each of these 3D objects, iteration after iteration, improving with each version until both myself and the client are happy, :)
From top left to bottom right you can see each of the iterations.
Here and example of how we created each of these 3D objects, iteration after iteration, improving with each version until both myself and the client are happy, :)
From top left to bottom right you can see each of the iterations.
SOME REJECTED BUDDIES
These are some of the objects that for diffrent reasons didn't make the cut.
These are some of the objects that for diffrent reasons didn't make the cut.
