While freelancing at Carbon I had the opportunity to pitch for the whole look and feel of this new Colgate Formula marketing materials. The client wants us to play with the pixels that are part of the design of their packaging and see how we bring them to life.
ANIMATION
STORYBOARD
KEY VISUALS
VISUAL DEVELOPMENT
Until we found the right look we had to work on different lighting options and layouts, trying to find a good balance between the pixels and the product. Some of the most challenging part was to figure out how to show the "layers of protection" over the gum, the amino acid and cream look.
Until we found the right look we had to work on different lighting options and layouts, trying to find a good balance between the pixels and the product. Some of the most challenging part was to figure out how to show the "layers of protection" over the gum, the amino acid and cream look.
REFERENCES
Something that was clear to me it is the fact that I wanted a "clean" with focus on the colorful pixels as an analogy of the "cleaning and protection" qualities of the paste. Crystal clear pixels and layers over the gum was my approach.
Something that was clear to me it is the fact that I wanted a "clean" with focus on the colorful pixels as an analogy of the "cleaning and protection" qualities of the paste. Crystal clear pixels and layers over the gum was my approach.
MAKING OF
We used "voxels" in C4D and Houdini to figure out the explosion and movement of the pixels. Here some of the experiments I did myself.
We used "voxels" in C4D and Houdini to figure out the explosion and movement of the pixels. Here some of the experiments I did myself.
