Bensons for Beds approached Found to elevate their in-house brand presentation, showcasing their expertise and obsessive craftmanship as both designer and manufacturer.
Co-directed with Ryan Locke who started the project, I had the priviledge to continue his work and hopefully make justice to the vision agreed with the client.
We brought the core benefits of the Bensons for Beds brand to life through clear and succinct multi-shot motion loops. Paired with typically wordy product specifications, these loops were crafted to boost customer engagement and make technical details accessible in a playful, instantly understandable way.
From here my gratitude to Felix Jude West and Sarah Polak for their trust and amazing help producing this, and to Alex Parageaud and Matt Ball for the design and animation help, 🙌
Co-directed with Ryan Locke who started the project, I had the priviledge to continue his work and hopefully make justice to the vision agreed with the client.
We brought the core benefits of the Bensons for Beds brand to life through clear and succinct multi-shot motion loops. Paired with typically wordy product specifications, these loops were crafted to boost customer engagement and make technical details accessible in a playful, instantly understandable way.
From here my gratitude to Felix Jude West and Sarah Polak for their trust and amazing help producing this, and to Alex Parageaud and Matt Ball for the design and animation help, 🙌
FINAL CLIPS
LOOK DEV & STYLE EXPLORATIONS
ANIMATION EXPLORATIONS
